Choice, Happiness, and Spaghetti Sauce: Do We Even Know What We Want?

http://www.ted.com Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.

choice, choose, choosing, decisions, heinz, malcolm gladwell, research, self-awareness, spaghetti sauce, taste test, ted talks